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About LOCO DRINKS

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The silhouette of a woman blowing vapor from her mouth in front of a wall of pink, blue, and green neon lights featuring abstract shapes and letters.

The Beginning

Who are we?

We are a ready-to-drink brand of the Resone Group.

Launched in 2019, Loco Drinks quickly established itself as a brand that resonates with young people (ages 18–25), with a product line designed to appeal to both men and women. Today, our cans are distributed in some 20 countries, primarily in Africa, with the goal of expanding into new international markets.

Our Vision: to deliver products that combine convenience with high alcohol content, meeting the evolving drinking habits of younger generations. Our Ambition: to make our cans THE go-to choice for partying.

Ivory Coast

Togo

Cuba

Mali

Benin

Congo-Brazzaville

Congo-Kinshasa

South Sudan

Uganda

Gabon

Burkina Faso

Ivory Coast, Togo, Cuba, Mali, Benin, Congo (Brazzaville), Congo (Kinshasa), South Sudan, Uganda, Gabon, Burkina Faso

Two people holding cans of Loco energy drink against a blue-lit background.
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The Loco Drinks Adventure

Our History

The idea was to create a fresh new brand for the group, one that speaks to young consumers and meets their expectations. With festive packaging, a universal name and flavours inspired by the drinks they love at home but now in a can for ultimate convenience.

The brand naturally launched in Africa, leveraging the group’s strong presence in the region. Thanks to this positioning, Loco Drinks quickly gained traction in other markets, including Latin America and the Caribbean.

In 2021, to adapt to new regulations banning taurine/caffeine mixes in certain countries, we introduced Loco Vodka Mix. The taste and alcohol content remained unchanged, only the vitamins were removed.

A photo showing several cans of an energy drink called "LOCO Vodka Energy Drink" arranged in a transparent refrigerator.

In 2026, Vodka Fraise was launched: still free of taurine, caffeine, and vitamins, but with a sweeter taste designed to appeal to a more female audience.

The Loco Drinks adventure continues: we’re developing new flavours to surprise and delight our consumers, while staying true to our core values.

Frequently Asked Questions

  • Our Loco Drinks line is made with vodka and comes in 25cl cans, featuring flavours inspired by your favorite sodas.

  • All of our Loco Drinks products are manufactured in Europe in compliance with current quality and safety standards.

  • Our cans are best enjoyed ice-cold, straight from the can or with a few ice cubes, depending on your preference. No preparation needed: it’s already mixed and ready to drink.

  • No, this product isn't strictly speaking an energy drink, as it is an alcoholic beverage. However, it does contain ingredients commonly found in energy drinks, such as caffeine, taurine, and vitamins.

  • As with all alcoholic beverages, the Loco Drinks line is not recommended for pregnant women.

  • The consumption of our products is strictly limited to adults, in accordance with applicable regulations.